Email Newsletters

• Published:September 12th, 2008
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Email Newsletters is one of Australia’s leading email marketing providers. They have an incredibly comprehensive list of features and benefits that come with their service. Even with all the great features, the service is really easy to engage with and will suit anyone from beginners just starting an email newsletter all the way up to large corporates with an extensive email marketing requirements.  

Features: Email Newsletters has some features not found in other systems. So rather than go through all the basics they do very well, let’s just cover them briefly: If you want a company to assist you in managing your subscribers and getting HTML emails sent out quickly, then Email Newsletters will be great.

But Email Newsletters is considered a market leading email marketing supplier because of their advanced functionality and reporting tools. Like many leading providers you can insert an unlimited amount of subscriber personalisation into your emails and titles. Email Newsletters takes it a big step further with their advanced personalisation that can assign a sales person to each subscriber. You can then choose to have the salesperson be assigned to all correspondence to that subscriber. So the email appears from “Andy Smith”, the end of the email can say “Best Regards, Andy”. The system can take it even further by automatically inserting the sales person’s direct phone number and email address into the email. You can even insert a picture or image for truly personalised content! This is fantastic for organisations that want to build relationships with customers and subscribers through their sales and account management staff - and it can come from a truly personalised email. The company creates one email and sends it and the Email Newsletters system does the rest!

This is also popular in the retail and franchise industries. Head Office can send out one email, but it comes to the subscriber as a personalised email from their local store or franchise.

Email Newsletters also includes Online Surveys in its monthly subscription, which is great additional value. Some email marketing providers have no survey module available and others charge an additional monthly fee. You can create stand alone online surveys or incorporate survey questions into your email.

Their reporting tools are also more advanced than most, allowing you to see specific activity for each subscriber. This also includes being able to create new email groups based on behaviour such as clicking on a link. You can then re-market to a group who showed interest in something particular from your email.

Support: Email Newsletters has Australian based support which is available during business hours. They also offer a free of charge ‘over the phone’ training session when you first join their service. They’ll step you through some of the features of the system and how to get started in sending your first email campaign with them.

Pricing: Excellent value for an Australian based email marketing provider. Their plans for Unlimited emails start at just $29 per month. Businesses with large subscriber lists will pay more than with some US based email providers, but with Email Newsletters you get local technical support and advice, unlimited emails and online surveys and a range of advanced features.

Guarantee: They offer a 30 day free trial, so test out their system and feel comfortable with it first. 

Summary: Advanced features, great pricing and local support! Visit their site and start a free trial www.EmailNewsletters.com.au