AWeber

• Published:September 17th, 2008
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• Category:Reviews
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AWeber is one of the most popular Email Marketing solutions on the planet - just check out the testimonials on their website from some incredibly successful people who endorse them. They have built up such a cult following for a few reasons. Firstly their Email Marketing product is first-class and very easy to use. And backing up their product is fantastic free support if you need it and they have a range of free learning tools like webinars, video tutorials and blog posts.

Features: AWeber is best known for its Autoresponder. In case you are unfamiliar with that term, an autoresponder is an automatic email that is sent once a specific action is taken. Usually a person enters their name and email into a web form to receive an email newsletter or some correspondence from a website - the autoresponder sends the email as soon as the webform is filled out and submitted. AWeber’s autoresponder an also be easily set up to send multiple emails in a series. You decide how many days apart they are sent. To see an example of this in action, go to the AWeber site and sign up for the free Test Drive. You get some great information about how to effectively use Email Marketing t in a number of emails over several weeks - and nobody at AWeber lifts a finger for it to happen. AWeber’s autoresponder system does it all - just write the emails once and set it on auto-pilot.

Aweber also offers one of the best services for managing mulitple lists. It is easy to create a new list and within minutes you can generate the HTML code to insert into your web page or send to your web designer. This will appeal to those with mulitple websites or those wanting to segment their lists to offer different products and services.

AWeber also offers easy to use tools to do split-testing. With this you can compare your messages and titles and see which your subscribers respond better to in order to improve your marketing results. 

If you are a Blog owner, then AWeber has some great tools for growing your Blog readership. You can use the Blog Broadcast service to notify your subscribers via email when new posts have been made - and you can even set it to happen automatically! The AWeber system scans updates of your RSS feeds and when there is a new feed it will update your Blog Broadcast newsletter. They recently introduced some really cool features enabling you to schedule how often this Blog Broadcast is sent out. You may want it to go out every Monday at 5pm or maybe on Tuesdays, Thursdays and Saturdays - you assign it. There is some great info in the Knowledge Base about how to let subscribers choose how often you receive a Blog newsletter when they are signing up - e.g. daily or weekly.

AWeber deliverability is really high at over 99%. They are super strict on SPAM and encourage confirmed opt-in for all accounts. 

Support: Great support via phone, email or chat. Their support team is based on the East Coast of the USA, so just keep the time zone in mind if you are calling from overseas.

Pricing: Really good value, especially for the tools and support you get. Starting price is $19 per month and for up to 5,000 subscribers it’s still only $49 per month. If you want the AWeber features at $19.95 for up to 5,000 subscribers, check out Email Marketing Software who still have the old AWeber pricing.

Guarantee: AWeber comes with a 90 Day guarantee, so if you aren’t satisfied within that time you can cancel for your money back. They don’t have a free trial as such, but they say that is to keep spammers away and keep their industry leading deliverability high.

Summary: Just looking at the AWeber website you get a feeling that they are an impressive company who knows their stuff when it comes to Email Marketing. If you’re interested in improving the quality of your Email Marketing then go to their website and subscribe to their blog - it’s excellent. If you’re interested in seeing an Autoresponder in action, then sign up for the free Test Drive. Otherwise just jump on in, sign up and get started with an AWeber account! Click here.